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Marketing Communications Plan for a Fintech company. Case: Rundit Oy
(2019)
The objective of this thesis was to analyze the operations and strategies of fundraising in the financial aspect. How companies communicate with their investors, how a Fintech company can help and enhance the connection between them....
From there, the thesis will propose the marketing communications strategy that might im-prove the number of userbase, attract more companies and investors to join the platform, and further increase customer awareness. The conclusion includes...
The thesis is commissioned by Rundit Oy, a Finnish Fintech startup. They provide a platform that can improve communication between investors and companies. Their aim is to create a platform where the investors can have a better overview and situation of the companies that they have invested in by standardizing the process of the financial report, metrics, charts, and forecasts, etc. Furthermore, they also help the company to promote themselves, to be able to open the fundraising, to connect them with potential investors, and provide them a professional tool for investor reporting....
gathering the necessary data, the author will draw the Business Model Canvas to identify the current value of the company, then use different analyses such as SWOT and PESTEL to support making the mar-keting communications plan....
From there, the thesis will propose the marketing communications strategy that might im-prove the number of userbase, attract more companies and investors to join the platform, and further increase customer awareness. The conclusion includes...
The thesis is commissioned by Rundit Oy, a Finnish Fintech startup. They provide a platform that can improve communication between investors and companies. Their aim is to create a platform where the investors can have a better overview and situation of the companies that they have invested in by standardizing the process of the financial report, metrics, charts, and forecasts, etc. Furthermore, they also help the company to promote themselves, to be able to open the fundraising, to connect them with potential investors, and provide them a professional tool for investor reporting....
gathering the necessary data, the author will draw the Business Model Canvas to identify the current value of the company, then use different analyses such as SWOT and PESTEL to support making the mar-keting communications plan....
Improving content marketing strategy. A case study of a digital marketing agency.
(2024)
This thesis explores the impact of content marketing strategies on customer engagement and retention within a B2B digital marketing agency. The main aim is to help provide ‘Company X’ a B2B digital marketing agency, with detailed insights to improve...
A Digital Marketing Strategy for Fashion For You
(2023)
This thesis report outlines the research and development process involved in formulating a digital marketing strategy for the Fashion For You case company which operates as a small-sized entity catering to both B2B (business to business) and B2C...
Exploring Feasible Digital Marketing Platforms for Enhancing Brand Awareness : Case Company EduCase
(2023)
The aim of this thesis is to determine the most suitable digital marketing platforms for the case company, with the objective of enhancing brand awareness. The results of this investigation will provide valuable insights for the company to formulate...
Using Instagram as a digital marketing tool to improve online presence : a case study on ASDA RY
(2024)
This bachelor’s thesis was commissioned by AAR Social Development Association Ry (ASDA RY). The development task involved examining and improving the organization’s Instagram presence to better connect with its target audience. The primary objective...



